Expert Tips

Certain online marketplaces are classed as a “deemed supplier” under EU VAT rules. This means the platform may collect and pay VAT on specific transactions.

Selling products into the EU used to feel relatively straightforward for UK ecommerce businesses. Then Brexit arrived… and suddenly words like customs declarations, import VAT and IOSS became part of everyday business life.

When ecommerce businesses first hear about IOSS, the reaction is usually one of two things: “Great, this sounds straightforward.” “Wait… what?”

If you run an ecommerce business selling into the EU, you’ve probably come across the term IOSS and had one of those moments where you think: “I’m sure this is important… I’ll look it up later.”

If you sell used, second-hand, or refurbished goods, the VAT margin scheme could save your business money — but it’s often misunderstood.

Thinking about closing your company? You’re not alone. Whether your ecommerce venture didn’t go as planned, you’re moving on to a new idea, or you simply no longer need the company — it’s important to close it properly.

Selling merch is one of the most exciting ways to turn your audience into a real business. Hoodies, mugs, digital downloads, exclusive drops — it’s all part of building your brand. But behind the scenes? There’s payments, fees, taxes, and admin… and that’s where things can get messy.

Running an online store on eBay, Amazon, Etsy, or Shopify can be super exciting — but let’s be real: the numbers side of things? Not so fun.

If you’re an ecommerce seller, content creator, or early-stage entrepreneur looking to raise investment, Advance Assurance can be a powerful tool. It gives potential investors confidence and can make securing funding far easier.